Paid search
Google Ads and Microsoft Ads management for owner-run businesses
We build search campaigns around what your buyers actually type, track every lead and sale back to the keyword, and work the account every week.
Book a free 30-minute callWhat's included
Keyword research from real volume data
We pull search volume and cost data before writing a single ad, so the budget goes to terms people search for.
Campaign builds on Google and Microsoft
Search, Shopping and Performance Max where they fit. Microsoft Advertising (Bing) often costs less per click, and most small advertisers skip it.
Conversion tracking
GA4, Google Ads conversions and Microsoft UET set up and tested, so the account optimizes toward real leads and sales.
Weekly management
Search term reviews, negative keywords, bid and budget changes, and a check on anything Google's auto-applied recommendations changed.
Ad-to-page match
The ad and the page it sends to should say the same thing. When the page is the weak link, we fix it.
Reporting
Spend, leads, sales and cost per customer in a short written report, on the schedule you pick.
How we run it
Audit
We look at your current account, or your market if you're starting fresh, and find where the money is going.
Build
Campaigns are built paused. You review them before a dollar is spent.
Launch and tune
We launch, watch the first weeks closely, and cut what doesn't work.
Manage and report
Weekly changes and a regular report. You always know what happened and why.
Who it's for
Local service businesses, ecommerce brands and B2B companies that want leads or sales from search and want someone in the account every week.
Start with a free call
Thirty minutes. We'll look at what you're running now and whether we can help. If we can't, we'll say so.
Book a free call →Common questions
Do I own the ad account?
Yes. The account, the conversion tracking and the data stay in your name. We work through manager access you can remove any time.
How long until it works?
Search launches fast. Expect a week or two of data before the first real round of changes, and a few months before cost per lead settles.
Do you run Microsoft Ads too?
Yes. We often start from the Google campaigns, then manage Microsoft as its own account, since search terms and costs differ.